Retailer Registration

Join Italian Wine Week

October 12–25, 2026

Italian wine retailers across the New York City area are invited to participate in Italian Wine Week—an Italian Trade Agency initiative encouraging consumers to discover and purchase Italian wines at their local stores.

Participation is completely free.

To participate, your store must carry Italian wines and agree to display the official Italian Wine Week tower throughout the campaign. The display is a compact, three-sided, self-standing cardboard tower. It is approximately 12–13 inches wide and under five feet tall, requires minimal floor space and can be easily disposed of after the promotion.

Retailers are also encouraged to offer a special Italian wine promotion, although this is not required.

Participation is open to qualifying stores in Manhattan, Long Island City, Astoria, Greenpoint, Williamsburg, Downtown Brooklyn, DUMBO, and Jersey City

Participating Retailers Receive
  • Official Italian Wine Week promotional materials, including an in-store display, posters and flyers
  • A dedicated listing on the campaign website and interactive retailer map
  • Visibility through a locally focused advertising and social media campaign, with potential partners and platforms including the New York Post, Gothamist, Secret NYC and other influential local social media pages
  • Complimentary Vinitaly.USA New York tickets for store representatives
  1. Complete the registration form with your store information.
  2. Our team will confirm your participation and coordinate delivery and installation of the promotional materials.
  3. Display the Italian Wine Week materials from October 12–27 and welcome consumers looking to discover Italian wines.

Questions? Contact us at: italianwineweek@colangelopr.com